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World market for mobile marketing and advertising revenues will reach nearly $50 billion by 2014 - will reach nearly $29 billion in 2009, a 59% increase from 2008
Smartphones are likely to account for more than 25% of the mobile phone market by 2012
Mobile data services market will grow by 10% in 2009 - a trend attributed partly to the growth of the mobile internet.
Mobile messaging worldwide, including SMS, MMS, voicemail, IM, and e-mail/unified messaging, will grow to $212 Billion by 2013.
By the end of September 2010, there will be 500 million mobile subscriptions in India.
Almost 3 billion mobile coupons will be issued to mobile users by 2011, with just under $7 billion of discounts redeemed
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88% of consumers surveyed are willing to receive m-coupons for free
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Globally, 2.1 billion mobile subscribers will "pay by mobile" for digital goods downloaded to their mobile phones by 2013.
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In India, download 0.45 million mobile games per month. Almost 32 % consumers play games on mobile every month
9 % listen to music on their mobile
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Around 40% consumers recalled seeing mobile ads on their devices
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51% are willing to receive push advertising of preferred categories
86% of consumers surved likes advertising if it enables them to keep service cost down
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SMS is an effective marketing channel with 90% of SMS messages being opened compared to 25% for emails
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58% of consumers under 35 years consider text messaging a valuable way to receive information from suppliers.
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91 % of mobile users under the age of 30 respond to a text message within one hour.
Over 2/3rds of parents would like schools to use technologies such as text messaging and the Internet to communicate with them more frequently.
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