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Case Study

Villgro

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http://www.tunespray.com/villgro

VILLGRO @ 4 IN 1 Unconvention

What We did

Key Highlights

Benefits & Outcomes

With the help of Tunespray’s innovative integrated mobile and marketing solutions such as

	Targeted Email Marketing.
	Pre-Event Mobile Registration.
	Real Time Text-to-Screen Audience opinion polls.
	Event Reminder and Meeting Alerts.
	Mobile Matchmaker.

Villgro ( www.villgro.org) whose goal is to transform lives in Rural India through Innovation were able to successfully market, recruit and deliver its first 4 in 1 convention featuring a conference, business plan competition , innovation fair and awards.

	Integrated email & mobile marketing – email was a strong push for audience to participate in various mobile initiatives.

	Pre-event networking was made possible through an integrated mobile website, with automated alerts and notifications for requests, confirmed meetings etc.

	Public voting for awards through mobile short code messaging.

	On site audience polling during panel discussions was done through real time Text-to-Screen.

	Early bird discount couponing for convention through mobile registration.

	Comprehensive event alerts & reminders through SMS regarding status of application, event updates to registrants, notifications on day of the event etc.

	Mobile couponing and registration solution helped Villgro recruit over 190+ delegates for its first ever convention across the country .

	Public Voting via Mobile attracted thousands of responses and allowed supporters to vote for their favorite award category via mobile sms. In the first day of voting, over 1600 responses were received.

	Live text-to-screen polls conducted via mobiles during the delegate speeches and panel discussions proved to a big hit, as it made the sessions very interactive and allowed the audience to voice their opinions in real time on important subjects

	Event alert SMS during the convention ensured that participants were able to plan their schedule and not miss-out on important sessions/meetings.

	Mobile campaign resulted in 300% + increase of their opt-in mobile data-base in 45 days.

Advertising Campaigns Content Marketing Mobile Websites Branded Applications