With the help of Tunespray’s innovative mobile solutions such as:
Lead generation & event info through SMS short code
Mobile couponing for entry tickets & drink discounts
Blue-casting via Bluetooth for delivery ofdrink vouchers
The Ministry of Sound event was a sell-out with the host night club selling more alcohol and fans accessing multiple discounts offers via their mobile phones.
Fans were able to access a 50% discount on their cover charge by sending sms to a dedicated shortcode, which returned them with a coupon id for availing the discount
Special drink promotions for one of the key beverage sponsors were pushed to mobiles via blue-tooth in real time, to increase drink sales. Example: “ Get your 3rd drink free”
Short time frame – The entire campaign was designed, marketed, released and closed within a 1o days time
150+ multi-media mobile coupons promoting various drink offers were delivered in 3 hrs, via Bluetooth on event night . This helped the sponsoring beverage company to increase drink sales and do brand placement on handsets of their fans.
By running multiple mobile promotions, the nightclub owners were able to significantly increase their database of customer phone numbers which they could use for future events.
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Interactive marketing campaign provided participants with a novel and engaging experience and provided business with hard numbers on consumer behaviour.
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