With the help of Tunespray’s innovative mobile solutions –
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Mobile Festival Brochure
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On event SMS Support campaign
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Custom WAP site
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and Purba Paschim helped connect directly with its audience of theatre fans to create more buzz and allow instant access to information for all events
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First time ever that a theater house in India used mobile solutions to connect to its fans.
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The festival brochure had details on the plays, cast, storylines and even interesting snippets on Bengali theatre.
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WAP site allowed fans to check event schedule and forward to friends.
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The mobile initiatives, driven by Tunespray’s marketing efforts were embraced by the organizers, public & press, leading to an overwhelming success of the festival.
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