With the help of Tunespray’s innovative mobile solutions –
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Targeted mobile SMS campaigns
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Referral tools to make the campaign viral
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Custom WAP sites
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and the LGBT Pride Month was able to organize thousands of supporters in a very short time.
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First-ever event of this kind in Chennai – unique marketing was needed to rally base.
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Lack of a comprehensive database of supporters – creative outreach to tap into disparate groups.
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Short time frame – cutting-edge marketing methods allowed the organizers to mobilize large groups of people for events and parades in record time.
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12,000 SMS were sent in one day to alert the target recipients to the LGBT activities.
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All events, including dance shows, movie screenings and the finale pride march, were oversubscribed.
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The activities, and Tunespray’s marketing efforts, received an overwhelming response from the public and press.
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