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CANSTOP BREAST CANSER AWARENESS PROGRAM
What We did Key Highlights Benefits & Outcomes
With the help of Tunespray’s innovative mobile solutions –

Pre-event SMS Alerts & reminders
Mobile registration through shortcode
Mobile Brochure on Breast Cancer Awareness
Custom WAP site
Blue -casting via bluetooth of event material

and CANSTOP ( www.canstop.org ) , was able to organize a verysuccessful cancer awareness walk , attended by thousands of supporters and well- wishers.
First ever time that Bluetooth technology was use to deliver mobile breast cancer awareness guide at a public events.
Lack of a comprehensive database of supporters – creative outreach to tap into disparate groups.
Short time frame – The entire campaign was designed, marketed and delivered in 2 weeks.
Over 300 + breast cancer awareness mobile brochures were delivered successfully during a single outreach event.
Over 4000+ leads were generated from the mobile campaign.
The mobile site was also very popular with more that 1000+ unique visitors during a 2 week period.
With an estimated turn out of 1500 participants, the walk was a big success and received wide acclaim from the organizers and the public.
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